We are a boutique consulting firm with offices in Germany and China

Our access and our network are our prized assets that distinguish us from our peers

Our clients expect not only strategic advice from us but also implementation which is exactly where we excel

We have a strong root in strategic communications but we also add key value to business strategy, fundraising and recruitment,

We build networks for your business in your targeted markets and create values by connecting you directly to the stakeholders, that are

Your clients, Your partners, Your investors

Our Team

Fiona Hui

Founder & CEO

a decade of experience in the media industry, starting at China Central Television (now China Media Group) the largest media conglomerate in China, then at Axel Springer based in Berlin, covering APAC businesses, the only chinese senior executive reporting directly to the executive board in the history of the company. 

Strategic communications expert with proven experience helping chinese companies launch in Europe and vice versa including but not limited to media campaign creation, crisis and public affairs.

Successful track record in event conception and execution that makes headlines, founder of the WELT SUMMIT Artificial Intelligence 2018 in Berlin, 2019 Global New Economy Conference in Shanghai, Co-founder of Ivy China Forum.

Yifan Liu

Co-founder & Head of creative

served as a Senior Art Director for Amazon and Ogilvy, and experienced on the awards-winning concept of advertising. Responsible for developing customer brand marketing strategies, UX, and creative design.

With over 13 years of experience in multinational brand marketing, he has worked with a diverse range of clients, including Deutsche Bahn, Coca-Cola, Mini cars, Nestlé, and Huawei (Europe). His work has been recognized with several awards, including FWA, The Lovie Awards, and WEBBY.

 Our Advisors

  • Professor Heinz-Werner Nienstedt

    Former CEO of Handelsblatt

  • Jennifer Li

    Former CFO of Baidu, Chinas largest serach engine. As of 2014, she is listed as the 95th most powerful woman in the world by Forbes.

  • York von Heimburg

    Former President, IDG Communications Media AG

  • Dr. Andreas Wiele

    Former executive board member of Axel Springer SE