PREMIO is the loyalty program launched by Dolce Gusto. By hooking consumers with the program’s top-line benefits, triggering the interest for the coffee machines, PREMIO made an innovative step forward.
Client: Dolce Gusto, Nestlé
Our role: Concept / Art Direction / UI / Trailer video
Year: 2017
Act like others,
then beyond them.
All the brands need the consumers' loyalty, so offering the benefits, like the points collection and rewards, are a fundamental but the old fashion move. That is what makes it a challenging task:
how to make the old fashion a real fashion?
We build the App, PREMIO, which keeps the mandatory rewards system, but even add more appealing blocks to make it your fashion model...
Content leads.
The target group probably will be impressed by the points and rewards, but what could we do to make them better. The Dolce Gusto users are young and trendy, Just open Snapchat or TikTok and you will know what is cool in their opinion.
With numerous coffee capsule options, why don't we be more creative about the coffee outcome? In PREMIO, the Barista prepares the special recipes for your Birthday, Valentine's day and makes your everyday special. The media agency in KOLs created virus posts with their own beverages.
The reward becomes a side dish.
What matters to consumers' daily life?
Ahja, whatever you name it. We find your needs and share profits.
Colorful kitchen
Music & Style
Great moments
Smart living
Simplify is the rule.
The purpose is clear: improve sales.
PREMIO has only one rule for points system: Purchase
By scanning the QR code inside of each pack, you will get points to your accounts. This experience is way direct and has no delay.
The APP made huge progress in connecting consumers and Dolce Gusto. Being a multi-function platform, it maintains powerful interaction from online to offline. It reached more than 127,000 downloads in the first year of launch in Europe.
