As the biggest coffee manufacturer in the world,
would they rather maintain the leading role or take the risk for an innovative leap?
Client: Nestlé, Nescafé
Our role: Art Direction / UI-UX / Launch assets
Year: 2018
What do people think about when they heard
"Nescafé"?
I guess ...
How does everyone enjoy their
coffee now?
I believe ...
and the target group?
AMBITIOUS
YOUNG
TRENDIES
Let's skip the
Research > Brain storming > Module > UI/UX > Prototype > Testing & Evaluate
in 2018, we offer you this:
Not only the first
portable device
Nescafé ever has,
but the first
smart coffee machine
in the world.
There won't be boring slogans,
but sharp highlights.
Intelligent convenience
It is a smart device, connected to a smartphone via an app for customization & social features.
Variety
manifold beverage configurations: hot or cold, milk or water, froth or crema.
Eco-Conscious
Conveniently avoids the use of throwaway cups.
Launch event promotion
Unboxing kits for select Press & Influencers
Influencers/KOLs are always fundamental power for the trends, so how about a heavy pack that full of surprises for them? And it all start with a touchy cover letter:
„Hi Émma, have you already tried our Espresso Mojito? Is that a no? Alright, no worries, wÉ thought so and gotcha covered! wÉ invite you to join our coffee lover family, #WakeUpYourGenius and share your Éxperiences with your friends and loved ones!“
